dm.fun Privacy Policy

Last updated: 11/4/2025

Matrica Labs, Inc. (“Matrica”, “we”, “us”or “our”) offers the dm.fun platform through its website and mobile application that allows users to create or join online communities, create and post content, connect with other users, connect and transact through compatible third-party digital wallets, as well as acquire, trade, sell, swap and dispose of cryptocurrency and other digital assets (including memecoins). This dm.fun Privacy Policy (“Privacy Policy”) describes how Matrica processes personal information that we collect through our digital or online properties or services that link to this Privacy Policy — including as applicable, our website, web application, mobile application, and platform — as well as our marketing activities, live events and other activities described in this Privacy Policy (collectively, the “Service”).

This Privacy Policy does not apply to other personal information that Matrica may process in connection with other services. Our use of personal information in other contexts may be governed by other of our privacy policies.

This Privacy Policy does not apply to any decentralized aspect of blockchains that we do not control due to the decentralized nature of such services.

NOTICE TO EUROPEAN USERS: Please see the Notice to European Users section for additional information for individuals located in the European Economic Area or United Kingdom (which we refer to as “Europe” and “European”) below.

Index

• Personal information we collect
• Tracking Technologies
• How we use your personal information
• How we share your personal information
• Your choices
• Other sites and services
• Security
• International data transfer
• Children
• Changes to this Privacy Policy
• How to contact us
• Notice to European users

Personal information we collect

Information you provide to us or that we generate about you

Personal information you may provide to us through the Service or otherwise or that we may generate about you includes:

• Contact data, such as your first and last name, email address, billing and mailing addresses, and phone number.
• Demographic data, such as your city, state, country of residence, postal code, and age.
• Profile data, such as the username and password that you may set to establish an online account on the Service, biographical details, photograph or picture, date of birth, preferences, communities on the Service, data related to your participation in our points programs, and any other information that you add to your account profile.
• Blockchain activity data, such as information relating to or needed to complete your transactions on or through the Service (including wallet address, transaction number, transaction sender and recipient, and transaction history), as well as information relating to other on-chain activity or content associated with your account or wallet, such as assets or applications you have interacted with on the blockchain.
• Transactional data, such as information relating to or needed to complete your transactions on or through the Service, including order numbers and transaction history.
• Contact data such as phone numbers and names of individuals in your contact lists.
• Communications data including when you chat with others on the Service and when you contact us through the Service, communicate with us via chat features, social media, or otherwise.
• Marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them.
• User content data, such as any communications you send to other users through the Service as well as your comments, questions, messages, activations, and other content or information that you generate, transmit, or otherwise make available on the Service, including associated metadata.
• Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

Third-party sources

We may combine personal information we receive from you with personal information falling within one of the categories identified above that we obtain from other sources, such as:

• Public sources, such as government agencies, public records, public blockchains, social media platforms, and other publicly available sources.
• Private sources, such as joint marketing partners, event co-sponsors, information services and data licensors.
• Service providers that provide services on our behalf or help us operate the Service or our business.
• Business transaction partners, such as in the context of an actual or prospective business transaction (for example, in a merger, acquisition, sale of assets, insolvency or similar transaction).
• Third-party linked services, such as third-party blockchain platforms or wallets, that you use to log into, or otherwise link to, your Service account.

Automatic data collection

We, our service providers, and our marketing partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, our communications and other online services, such as:

• Device data, such as your computer or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and general location information such as city, state or geographic area.
• Location data when you authorize the Service to access your device’s location.
• Communication interaction data such as your interactions with our email, text or other communications (e.g., whether you open and/or forward emails).
• Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Service, navigation paths between pages or screens, information about your activity on a page or screen, access times and duration of access, and whether you have opened our emails or clicked links within them.

Tracking technologies

Some of the automatic collection described above is facilitated by cookies and other technologies as further described in our Cookie Policy.

How we use your personal information

We may use your personal information for the following purposes or as otherwise described at the time of collection:

Service delivery and operations

We may use your personal information to:

• provide, operate and improve the Service and our business;
• enable security features of the Service;
• personalize the service, including remembering the devices from which you have previously logged in and remembering your selections and preferences;
• establish and maintain your user profile on the Service;
• communicate with you about the Service, including sending service-related announcements, updates, security alerts, user-to-user communications, and support messages;
• communicate with you about events for which you register;
• understand your needs and interests, and personalize your experience and communications;
• provide support for the Service, and respond to your requests, questions and feedback;
• collect and share user testimonials.

Research and development

We may use your personal information for research and development purposes, including to analyze and improve the Service and our business. We may create aggregated, de-identified or other anonymous data from personal information and may share it with third parties for lawful business purposes without attempting to reidentify it.

Service improvement and analytics

We may use your personal information to analyze your usage of the Service, improve the Service and develop new products and services. For example, we may use Google Analytics. You can learn more about opting out of Google Analytics at https://tools.google.com/dlpage/gaoptout.

We also use artificial intelligence ("AI") technologies that may employ cookies and software code to operate features through the Service. Third parties may access information about webpages visited on our website, your IP address, general geographic information and other personal information you share through the Service to facilitate these features.

Marketing and advertising

We, our service providers and our third-party advertising partners may collect and use your personal information for marketing and advertising purposes:

• Direct marketing. We may send you direct marketing communications and may personalize these messages based on your needs and interests. You may opt-out as described in the Opt-out section below.
• Interest-based advertising. We and our advertising partners may use cookies and other technologies to collect information about your interaction with the Service over time and use that information to serve online ads that they think will interest you. See the Your choices section for opt-outs.

Compliance and protection

We may use your personal information to comply with laws and legal process; protect rights, privacy, safety or property; audit processes; enforce terms and conditions; and prevent, identify, investigate and deter fraudulent or illegal activity.

With your consent

In some cases we may ask for your consent to collect, use, or share your personal information for purposes not compatible with the initial purpose for which that personal information was collected.

Cookies and similar technologies

We may use cookies and similar technologies as described in our Cookie Policy for the purposes described there.

Data sharing in the context of corporate events

We may share certain personal information in the context of actual or prospective corporate events — see How we share your personal information below.

Retention

We generally retain personal information to fulfill the purposes for which we collected it, including legal, accounting, reporting, fraud prevention, and to establish or defend legal claims. When we no longer require personal information, we may delete, anonymize, or isolate it from further processing.

How we share your personal information

We may share your personal information with the following parties and as otherwise described in this Privacy Policy, in other applicable notices, or at the time of collection.

• Service providers. Third parties that provide services on our behalf (hosting, IT, customer support, email delivery, analytics, etc.).
• Advertising partners. Third-party advertising companies for interest-based advertising purposes.
• Third parties designated by you. Where you instruct or consent to sharing.
• Sponsor partners. Parties with whom we partner or co-sponsor events or promotions.
• Professional advisors. Lawyers, auditors, bankers and insurers, where necessary.
• Authorities and others. Law enforcement, government authorities, and private parties as necessary for compliance and protection purposes.
• Business transferees. In connection with mergers, acquisitions, sales of assets, insolvency or similar transactions.
• Other users and the public. Certain Profile data may be visible to other users and the public, including communications you post or blockchain data that is public by design.

Your choices

Below are choices available to you.

Access or update your information

If you have registered for an account, you may review and update certain account information by logging into your account and navigating to the relevant pages.

Opt-out of communications

You may opt-out of marketing-related emails by following the unsubscribe instructions at the bottom of the email or by contacting us. Service-related emails may still be sent.

Cookies

Most browsers let you remove or reject cookies via settings. See http://www.allaboutcookies.org for more information.

Blocking images / clear gifs

You can configure devices or browsers to prevent images from loading to block web beacons.

Do Not Track

We currently do not respond to Do Not Track signals. See http://www.allaboutdnt.com for more information.

Advertising choices

You can limit interest-based advertising via browser settings, privacy plugins, platform settings (Google, Facebook), industry opt-out tools (Network Advertising Initiative, Digital Advertising Alliance), or mobile settings. Examples:

• Google: https://adssettings.google.com/
• Facebook: https://www.facebook.com/about/ads
• Network Advertising Initiative: http://www.networkadvertising.org/managing/opt_out.asp
• Digital Advertising Alliance: https://optout.aboutads.info
• AppChoices: https://www.youradchoices.com/appchoices

Declining to provide information

If you decline to provide required personal information, we may not be able to provide certain services.

Third-party linked services

If you connect third-party accounts to the Service, you can use that third party's settings to limit the information shared; revoking access does not affect information already received by us.

Delete your content or close your account

You can delete certain content through your account. To request account closure, contact us. Note that blockchain transactions or data recorded on public blockchains may not be deletable.

Shine the Light law (California)

Under California’s Shine the Light law (Cal. Civ. Code § 1798.83), California residents may request the names of third parties to which we disclosed certain personal information for direct marketing in the prior calendar year. Send requests to contact@dm.fun with the statement “Shine the Light Request,” your full name, and mailing address, and certify that you are a California resident. We may require additional information and do not accept requests via telephone, mail, or facsimile.

Other sites and services

The Service may contain links to third-party websites, apps, and services. We do not control or endorse them and encourage you to read their privacy policies.

Security

We employ technical, organizational and physical safeguards designed to protect personal information. However, no internet or information technology is 100% secure and we cannot guarantee absolute security.

International data transfer

We are headquartered in the United States and may transfer personal information to the U.S. or other countries where privacy laws may be less protective. For more information on transfers from Europe, see the Notice to European Users section below.

Children

The Service is not intended for persons under 18. If we learn we collected personal information from a child without parental consent as required by law, we will comply with applicable requirements to delete the information.

Changes to this Privacy Policy

The "Last Updated" legend at the top indicates when this Privacy Policy was last revised. We may modify this Privacy Policy at any time and will update the Last Updated date. Depending on the change, we may notify you directly or seek consent.

How to contact us

If you have questions or wish to exercise privacy rights, contact us at contact@dm.fun.

Notice to European users

General

This notice applies to individuals located in the European Economic Area (EEA) or the United Kingdom (UK).

Controller

Matrica is the controller for processing covered by this Privacy Policy for GDPR purposes. See the How to contact us section for contact details.

Our GDPR Representatives

We have appointed representatives in Europe as required by the GDPR. You can contact them directly should you wish. (If you would like their contact details included on this page, provide them and we will add them.)

Legal bases for processing

We rely on various legal bases for processing personal information, including Contractual Necessity, Legitimate Interests, Compliance with Law, and Consent where required. The table below summaries bases for key purposes.

Other information

You are not obligated to provide personal information, but failure to provide certain information may prevent us from providing parts of the Service. We ask that you do not provide sensitive personal information. If you provide such sensitive information, you consent to our processing it as described in this Privacy Policy.

Your additional rights

European data protection laws may give you certain rights regarding your personal information in certain circumstances. If you are located in Europe, you may ask us to take the following actions in relation to your personal information that we hold:

• Access. Provide you with information about our processing of your personal information and give you access to your personal information.
• Correct. Update or correct inaccuracies in your personal information.
• Delete. Delete your personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing.
• Transfer. Transfer to you or a third party of your choice a machine-readable copy of personal information which you have provided to us.
• Restrict. Restrict the processing of your personal information, for example if you want us to establish its accuracy or the reason for processing it.
• Object. Object to our processing of your personal information where we are relying on Legitimate Interests – you also have the right to object where we are processing your personal information for direct marketing purposes.
• Withdraw Consent. When we use your personal information based on your consent, you have the right to withdraw that consent at any time.

Exercising These Rights

You may submit these requests by contacting us. We will endeavor to comply with your request to the extent legally required and technically feasible. We may request specific information from you to help us confirm your identity and process your request. Whether or not we are required to fulfill any request you make will depend on a number of factors (e.g., why and how we are processing your personal information). If we reject any request you make (whether in whole or in part) we will let you know our grounds for doing so at the time, subject to any legal restrictions. Typically, you will not have to pay a fee to exercise your rights; however, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. We try to respond to all legitimate requests within a month of receipt. It may take us longer than a month if your request is particularly complex or if you have made a number of requests; in that case, we will notify you and keep you updated.

Your Right to Lodge a Complaint with your Supervisory Authority

Although we urge you to contact us first to find a solution for any concern you may have, if you are not satisfied with our response to a request you make, or how we process your personal information, you can make a complaint to the data protection regulator in your habitual place of residence.

For users in the European Economic Area – the contact information for the data protection regulator in your place of residence can be found here: https://edpb.europa.eu/about-edpb/board/members_en

For users in the UK – the contact information for the UK data protection regulator can be found here: https://ico.org.uk/make-a-complaint/

Data Processing outside Europe

We are a U.S.-based company and many of our service providers, advisers, partners or other recipients of data are also based in the U.S. This means that, if you use the Service, your personal information will necessarily be accessed and processed in the U.S. It may also be provided to recipients in other countries outside Europe.

Where we share your personal information with third parties who are based outside Europe, we try to ensure a similar degree of protection is afforded to it by making sure one of the following mechanisms is implemented:

• Transfers to territories with an adequacy decision. We may transfer your personal information to countries or territories whose laws have been deemed to provide an adequate level of protection for personal information by the European Commission or UK Government (as and where applicable) (from time to time) or under specific adequacy frameworks approved by the European Commission or UK Government (as and where applicable) (from time to time), such as the EU-U.S. Data Privacy Framework or the UK Extension thereto.
• Transfers to territories without an adequacy decision.
  • We may transfer your personal information to countries or territories whose laws have not been deemed to provide such an adequate level of protection (e.g., the U.S.).
  • However, in these cases:
    • we may use specific appropriate safeguards, which are designed to give personal information effectively the same protection it has in Europe – for example, standard-form contracts approved by relevant authorities for this purpose; or
    • in limited circumstances, we may rely on an exception, or 'derogation', which permits us to transfer your personal information to such country despite the absence of an 'adequacy decision' or 'appropriate safeguards' – for example, reliance on your explicit consent to that transfer.

If you have questions about this Privacy Policy or wish to exercise privacy rights, please contact us at contact@dm.fun.